.At the launch of Astrid Andersen's new line Stel, a discussion held outdoors on a boat dock, The Road's 2002 track "Turn the Page" was blowing up away from the stereo. It was actually a star-aligned, emblematic moment, because the London-trained professional is actually beginning a brand-new chapter in her fashion trend life, this moment focusing the job around herself.Andersen's much marvelled at name menswear company was centered, vibrant, and also streetwise. Along with Stel, she clarified in a pre-show job interview, "I have to rest comfortably at the facility of it perhaps a lot more this time since today it's a females's damage brand, and it is in fact much more regarding me and also my individual endorsements." Stel likewise demonstrates Andersen's evolution as a person. After stopping her pipe, the professional moved back home to Jutland in the North of Denmark and also possessed two kids. She's certainly not the individual she was actually back then.Shifting gears in vogue is actually hard to accomplish. Brands seem to tackle lifestyles of their very own, and also it's effortless to be pigeon-holed. Stel brake with several of manner's customs. The tag will present in-season, so what exists are going to be on call for acquisition. Concurrently, seasonality is lesser in the Stel equation than importance. Collections will be recognized through amount (01, 02, and also 03 were actually received Copenhagen), the concept being actually that you may intermingle parts throughout "times" both in your closet and also on the marketing floor. Andersen sees no requirement for a thoughtful garment to be left even if the schedule web pages turn. "The straight interpretation of stel is actually body system," she claimed, however it [refers more to] a foundational framework in a type of industrial way it [likewise illustrates] a collection of collectibles-- when you speak about a tea set, you would call it a stel. For me, that was actually quite a fascinating beginning factor in regards to the concept of producing both antiques, yet likewise something that's a brand new foundation." Possessing models position on scaffold was actually fortuitous as it advises a number of metaphors. There is actually building and construction, which connects to developing a new brand name, and the idea of help associates with her view that clothing should work with you. Stel is actually, fundamentally, a type of mobile offering, yet not one along with the angularity of something like Legos or even stacked Mu00e6rsk delivery compartments. Action, organization, and also empowerment belong to Andersen's program. "When I discuss the company, I possess this tagline: modifying that you can easily roller skate in, denim you may dance in, shirting you may take a trip in." Liberty, pleasure, movement.